Case Study: Soho House
Workshops & Sensory Experiences Across UK & Europe
Soho House
For over five years, 20A Aromatherapy has been a trusted partner of Soho House, delivering aromatherapy-led wellbeing experiences across their UK and European houses. From intimate member events to VIP activations, our ongoing work with Soho House reflects a shared commitment to creativity, connection, and elevated living through the senses.
To date, 20A has facilitated experiences for over 5,000 members worldwide, as well as delivering in-house wellbeing sessions for Soho House’s staff headquarters at 180 Strand in London.
In 2023, Abi was invited to be part of the Cowshed 25th Anniversary Celebration at Babington House, an industry gathering that brought together leaders in wellness and culture. Alongside figures such as Roxie Nafousi (manifestation), Michael James Wong (breathwork), and Shona Vertue (yoga), Abi represented aromatherapy as part of this modern wellbeing landscape, guiding guests through the power of plant-based fragrance in the stunning walled garden.
The Impact
Soho House continue to work with 20A and partner on an ongoing, seasonal, member events programme in both the UK and Amsterdam. Members consistently praise the beauty of combining education and creativity in a way that feels both inspiring and luxurious.
“Abi creates such a calming, inspiring space, and somehow makes everything feel totally personal even though we’re in a group.”
“It was the first time I’ve ever made my own blend, I was surprised at how connected I felt to the process and how good it actually smelled.”
“20A sessions are the perfect balance of intensely therapeutic and very fun. I come to as many as I possibly can, but they get booked so quick.”
“We love working with 20A. Abi is always so generous with her knowledge and takes the time to offer our members extra care, leaving them feeling informed and nurtured. Her workshops are known and loved by all at Soho House.”
— Ali Findlay, Communications Director, Soho House
The Impact
Soho House continue to work with 20A and partner on an ongoing, seasonal, member events programme in both the UK and Amsterdam. Members consistently praise the beauty of combining education and creativity in a way that feels both inspiring and luxurious.
“Abi creates such a calming, inspiring space, and somehow makes everything feel totally personal even though we’re in a group.”
“It was the first time I’ve ever made my own blend, I was surprised at how connected I felt to the process and how good it actually smelled.”
“20A sessions are the perfect balance of intensely therapeutic and very fun. I come to as many as I possibly can, but they get booked so quick.”
“We love working with 20A. Abi is always so generous with her knowledge and takes the time to offer our members extra care, leaving them feeling informed and nurtured. Her workshops are known and loved by all at Soho House.”
— Ali Findlay, Communications Director, Soho House